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Website checklist

Make sure your website aligns with card network standards and e-commerce best practices.


This page outlines the essential elements each business using Safepay should address on its website. By adhering to these recommendations, you can reduce the risk of customer confusion and disputes while meeting Safepay’s standards and those set by credit card networks.

Our Safepay Shop Terms of Use are available under the Creative Commons Attribution 4.0 International License. Feel free to use these terms as a starting point to ensure compliance with card network rules as you build your site.

Compliance Checklist

Besides listing the name of the product or service, provide detailed text descriptions, multiple pictures, and information about material, colors, and other details for physical goods. Clear descriptions set the right expectations and protect against disputes by ensuring customers understand what they are purchasing.

Clearly display the currency associated with the prices on your site. Being explicit about currency helps support international purchasers and prevents confusion.

Ensure that your customers can find multiple methods to contact you directly on your site, such as email addresses, phone numbers, and live chat. Low-friction communication is essential for a good customer experience and can help prevent misunderstandings and disputes.

Your customers should easily find information on how you fulfill orders. Clearly describe your refund, delivery, return, and cancellation policies. Transparent and fair policies build customer trust and provide protection against disputes.

Disclose any legal or export restrictions applicable to your products or services. Transparency about these restrictions helps build trust and ensures compliance.

With the increasing priority of consumer data privacy in legislation worldwide, clearly explain how your website protects, uses, or discloses customer data.

Listing a physical business address on your website adds credibility.

Clearly disclose the conditions of any promotions, discounts, or trials you offer. Ensure these terms are visible and understandable to customers when they agree to participate.

Inform your customers about your compliance with PCI standards and ensure that your website, especially the payment form, uses HTTPS and follows security best practices. It’s crucial to reassure customers that their payment information is handled securely.

Displaying the logos of accepted credit cards can reduce friction in the checkout process and clarify to customers that you accept their preferred payment method.

Card Network Policies

These guidelines align with the rules published by the card networks. As an online merchant, it is your responsibility to ensure that you comply with these rules, including the Visa Rules and Regulations, the Mastercard Rules and the American Express Merchant Operating Guide.